Statement of Intent

This is our proposal for our tourism ad. We all worked together on this, however Michelle was mainly in charge of it. Texts shown in red indicates the changes we made. 

Tourism Ad

Primary Target Audience

Demographic

• Young adults (18+) perhaps adults too

We decided to change our target audience age to a post teen age.

• Both male and female

• Locals and domestic tourists

• International tourist from all over the world

Psychographic

• Nightlife enthusiast 

• Middle class - high class (locals)

• People that are able to travel internationally 

• Adventure tourists

• Special interest tourists (seeking new things, cultures, and experience)

Secondary Target Audience

Older people (aged 30+)

Or families with kids.

Some people in this age might still have the interest and enthusiasm to enjoy nightlife.

Families with kids can also be targeted but only through some scenes, excluding the night club and drinks. There are also some activities such as the night market that are family friendly, and can be an interesting experience to enjoy when visiting Bali.

Content Overview

We’re starting the video with a close up switching the context to nightlife in Bali (our main context). There will be a blackout scene, switching to an actor getting ready for bed. Then, there will be a phone call that is asking “yo you wanna go out tonight?” Our background song will be remixed between the scenes.

Okay change of plans… because we think that the phone call scene should be the opening of the ad to make it interesting and we’re thinking of a daydreaming kinda thing.

Starting with a girl in her bedroom just about to sleep, when she gets a random phone call from her friend, asking if she wants to hangout that night. She wouldn't give an answer yet, but she lets out a sigh, and that is where the music starts playing. From that scene, it would cut to a scene of sunset going down with a text “when the sun goes down..” and a sink in cut. The first beat of the music would show different cuts of nightlife in Bali. Starting with teenage girls hanging out at Playroom, Slushy Society, and Love Anchor, G swing, and Shooters.

We decided to start our video with a clip of our main character entering her bedroom instead. After that, we also added some clips in between, throwing in some rhetorical questions for the audience. 

We also removed some locations from our list due to several reasons. We took G-swing out of the picture because they were unexpectedly under construction. We also removed Aero x Space, Mexicola and Afterhours because we realized we had too much on our hands for such a short period of time.

Unique Selling Point

We want to show that Bali is not only known for its tropical beach or heavy culture, but we’re also trying to convince people that Bali can also be enjoyable in any time of day, in this case, especially at night.

Representations

People: There will be the girl actor and the friend talking through the phone, and most of these actors are going to be 18+ because it might contain some adult activities such as night club, etc.

Places: night club, g swing, beach

We took night club and G-swing out of the picture due to the changes in audience and complications.

Dominant Reading (Your message)

“When the sun goes down…” is going to be the main text that would appeal to audiences because the whole point of this ad is to show what’s going on in Bali once the sun goes down, at night.

We decided to change this text to "When night falls" because it sounds simpler yet nicer to us. 

We decided to make  “Don’t miss out on Bali’s nightlife” our main message because it can apply to different ranges of target audiences.

Self-reflection⋆☆˖

I wasn't in charge of the statement of intent, so I do not have anything to say about the process of creating it. However, I can say something about how its helped our group with our tourism ad project. First of all, I don't know why the table wouldn't paste properly on my blog. I copy pasted this table from Michelle's blog, however when I inserted it on my blog, it just shows a bunch of text. However, I don't really mind how this looks, so it doesn't matter that much to me.

The statement of intent changes constantly, which means that we have to keep updating, and this can help us gain more points as well. Even though our plans kept changing, the statement of intent keeps us on track and reminds us of our whole purpose on creating our tourism ad. It makes us remember our target audience, our message, how we want our final project to end up like, and many more. But I hate having to list all of the changes in our blog because it takes up so much time and sometimes I just forget to do it. 

Overall, I find the statement of intent really useful because it serves a number of benefits for our group. 

Filming Schedule

In this blog I will be pasting our filming schedule that Kristine created on google docs. 

Table✮⋆｡°✩⋆˙

Scene	Date/Time	Location	People	Props	Equipment	Other
	Sunday, September 1st at 6:00 pm	Double Six Beach	Lamiya, Maisie, Kristine, and friends for extras	Beach outfits, Sandals, Hair Clips	Camera and Phones	Michelle wasn't able to participate due to family plans Maisie came late due to traffic
	Saturday, September 7th at 3:00 pm	Lamiya’s Bedroom	Lamiya, Maisie, Kristine	Basketball outfit, Hairtie, Gymbag, Phone, Socks, Slippers, Makeup	Camera, Tripod, Phones, Tablets	Michelle wasn't able to participate due to family plans
	Sunday, September 8th at 3:00 pm	Playroom	Lamiya, Maisie, Kristine and friends for extras	Clothes, Makeup, Money, Props from the area (Menus, Board games, ect..)	Camera,  Tripod, Phones, Notebook	MIchelle wasn't able to participate due to family plans We started at 4:00 pm due to people coming late because of traffic
	Sunday, September 8th at 7:00 pm	Slushy Society	Lamiya, Maisie, Kristine and friends for extras	Clothes, Makeup, Money, Bags, Hair Clips, Slushies,	Camera, Tripod, Phones,	MIchelle wasn't able to participate due to family plans We had transportation but due to traffic, we were getting into places late
5.	Sunday, September 8th at 8:00 pm	Love Anchor	Lamiya, Maisie, Kristine and friends for extras	Clothes, Makeup, Money, Bags, Hair Clips, Jewelries	Camera, Tripod, Phones,	MIchelle wasn't able to participate due to family plans We had transportation but due to traffic, we were getting into places late
6.	Sunday, September 8th at 8:30 pm	G-Swing	Lamiya, Maisie, Kristine and friends for extras	Clothes, Makeup, Money, Bags, Hair Clips, Jewelries	Camera, Tripod, Phones,	MIchelle wasn't able to participate due to family plans G-swing was closed so we had to cancel it out
7.	Sunday, September 8th at 9:30 pm	Shooters	Lamiya, Maisie, Kristine and friends for extras	Clothes, Makeup, Money, Props from the area (Menus, Board games, Photo Booth, ect..)	Camera, Tripod, Phones,	MIchelle wasn't able to participate due to family plans We had transportation but due to traffic, we were getting into places late

 

Self-reflection˚ʚ★ɞ˚

When I first made my own filming schedule, I didn't like how it looked on my blog because it went over the edge somehow. Even though Mr. Nick told me it was fine, I still wanted my blog to look nice so I adjusted the measurements of my blog. However, it still went over the edge and so I just gave up. 

Then, Kristine made her own filming schedule and she managed to make it fit in her blog. Therefore, I asked if I could copy and paste hers and she said yes. I like how it looks now. 

Overall, I find the filming schedule really useful to help me and my teammate stay organized on our filming sessions. Our filming schedule kept us from procrastinating, hence providing us a lot of time to focus on our blog, CCR, and other things after we've finished filming all of the scenes needed. The filming schedule also helped us make sure that we have every props and equipment needed for different scenes to prevent complications on set.

It's a shame that Michelle couldn't attend any of our filming sessions, but it's alright since she didn't have a choice.

Behind The Scenes

In this blog page, I will be inserting images and videos of the behind the scenes of our tourism ad. 

Bedroom Scenes ✰ .ᐟ 

This picture shows Lamiya (our main camera man) taking specific clips of Kristine (our main actor) in her bedroom. I (Maisie) took the behind the scenes picture with my phone.

This picture shows me (Maisie), helping Kristine (our main actor) demonstrate how we want the scene of her walking in the bedroom to turn out. Lamiya (our main camera man) took the behind the scenes picture with my (Maisie) phone.

Beach Scenes ✶⋆.˚

This picture shows Lamiya (our main camera man) capturing the sunset on the Double Six beach from the place we chose to stay at. She used her camera to take a picture. Kristine (our main model) was the one who took the behind the scenes picture and sent it to me. 

This is a picture of Lamiya (our main camera man) capturing the sunset from a little bit closer. Unlike the previous picture, this time she took clips and pictures while standing up together with Kristine (our main actor) and our extra actors. Kristine took the behind the scenes picture with her phone.

Lastly, this is a picture showing Lamiya (our main camera man) capturing the people at the Double Six beach. She meant to show the tourists and locals in the area at that time. She also used her camera for this, and Kristine (our main actor) was the one who took this behind the scenes picture.

Playroom Scenesִ ࣪ 𖤐

This picture shows Lamiya (our main camera man) taking clips of Chelsey (our additional actor) playing darts at playroom as one of our fun activities. Lamiya used her phone this time with the help of her tripod to steady her hands while take clips. It also shows Felysia (our additional actor) in the corner of the picture playing her phone. This behind the scenes picture was taken by me (Maisie) using my phone.

This picture shows Lamiya (our main camera man) taking sample clips of me (Maisie) to test out some camera angles and movements. She also used her phone and tripod to film this time. Kristine (our main actor) used her phone to capture this behind the scenes picture. 

Slushy Society ⋆⭒˚｡⋆

We don't have many pictures when shooting at Slushy Society because everyone was very occupied. Me and the other girls except Lamiya (she was cameraman) were all actors in this scene and so no one could take behind the scenes pictures. Oscar (Lamiya's friend) was busy doing his own thing so we just forgot to ask for his help. 

The picture above is a picture of Fely taking a selfie, showing Lamiya drinking the slushy we bought for the Slushy Society clip and Oscar just playing with this phone.

Shooters ๋࣭⭑

In this picture, it shows all of us, including Lamiya, taking the chance to take actual pictures in the photo booth. While the photo booth scenes were planned to be used in our ad, we took the opportunity to take a group photo together for our own personal reasons.

BTS & bloopers video˖𓍢ִִ໋𓇼⋆

Lastly, I (Maisie) made a compilation video of behind the scenes and blooper clips. I couldn't upload the actual video here because it exceeded 100MB, so I decided to upload it on YouTube and paste the link here. Enjoy:)

Click here/copy paste this link for our bts and bloopers video:

https://youtu.be/hkfSX2YpwDg

Self-reflection⋆📷✮⋆

Overall, I love how this blog turned out. I made sure that I organized the pictures and texts properly so that it fits to my liking. 

In conclusion, I think that this blog was the most fun to make. It was hilarious looking back at the failed attempts and behind the scenes images and videos. It shows that we put a lot of effort and determination into this project because of the massive amount of takes we took in order to get a clip that we are satisfied with. All of this was done by everyone while also making sure that we all had fun.

Script & Storyboard

This is our script and storyboard for our tourism ad project that I (Maisie) was in charge of. I created this story board by myself with the help of my team members for inputs and ideas.

Script⋆☆˖

We don't have a lot of dialogue for our advertisement. There is only one particular scene which shows a short conversation between two characters:

Michelle: "Yo you wanna go out tonight?"

Anna (Kris): *sigh*

Storyboard⋆.ೃ࿔*:･

First attempt: Page 1

This was my first attempt on the first page of our storyboard:

After a discussion with my team, there are some modifications that we'd like to make (add more info) to improve this storyboard:

Second attempt: Page 1

Changes

As shown in the image, there are additional informations that I added to my first draft. First of all, I added a title on top of the page instead of just numbering it "1". This helps me identify the scenes that are being drawn and prevents confusion. The second and last one is a tiny change, which is adding information regarding the sounds in the last clip (bottom right). This keeps the sound consistent throughout every changes in clips and helps me with the editing. 

Additionally, there are also changes in the order of the scenes because we had a change of plans during shooting. For the very first scene, instead of starting off with a closeup of Anna's (Kris's) phone, we decided to begin with her entering the room, exhausted. Here is a screenshot of that from our final video:

After that, we also earned some feedback from Mr. Nick in order to make our video look more like an advertisement. He suggested that we add some clips in between the scene of her entering her bedroom with rhetorical questions. Here is an example of it from our final video:

Then, he also suggested me to use a particular font for the clip above for effect, but I will be explaining that further in my "Editing" blog. In my storyboard, the font I drew looked slightly bubbly and chubby, however as you can see from the picture above I changed it to calligraphy that looks handwritten. Other than that, instead of using a "pop up" animation for the text like I mentioned in my storyboard, I decided to change it to a softer animation that fades in.

First attempt: Page 2

My first attempt on the second page was immediately successful. However, of course there are major changes made for this page.

Changes

First of all, after the first clip shown in this page of the storyboard, I decided to transition it (add) to another clip instead of the clip I drew in the image above. The clip lasted for 3 seconds and uses a pan shot, following the moving Kristine from a fixed position as well as a long shot. Here is the clip from our final video:

Additionally, we did not end up using clip number 5 (right one from the second row) and changed the order a bit. We moved clip 3 (second from first row) to clip number 5, replacing it. The clip lasted for 6 seconds and uses a pan shot, as well as a medium shot for its camera angle. Here is the clip we ended up using:

Then, we cancelled out scenes 6 and 7 (both clips from third row) and replaced them with one clip instead that shows the vast blue sky. The scene lasted for 4 seconds, shot from a low angle, handheld. Here is the clip we ended up using:

Lastly, we made a pretty big change after the scene above. On our storyboard above, we first planned on moving on to the next location: Love Anchor. However, we had a change of plans and decided that our next location should be Playroom instead. So after the scene above, it should transition to this clip:

First attempt: Page 3

Changes

There are lots of changes that happened in this storyboard. As I've mentioned above, we were supposed to start with Playroom after the beach scene. So, the scene after Kris walking in playroom should've been the fifth box in the picture on top (number 1 from the third row). Here is a picture of it from our final video:

After that, everything just continues like it's supposed to. After the picture above, it continues with box number 6 (second from the third row). Here is a picture of the scene:

First attempt: Page 4

There are no changes for this page.

First attempt: Page 5

Changes

There is a big change for this page. As previously mentioned, our scenes for Love Anchor was originally planned to come after the beach. However, since it has been replaced by Playroom, Love Anchor scenes were moved to after slushy society. 

We can see from the picture above that Shooters is next after Slushy Society (after the scene where we all took pics with the phone). This is false due to our change of plans. Shooters is supposed to come after Love Anchor, therefore, the scene that's supposed to come after the seventh box (first from the fourth row) is as follows:

First attempt: Page 6

Changes

Since we got the order mixed up, supposedly, the scenes that are supposed to be in this page of the storyboard are the scenes from Love Anchor. However, since the order has changed, this page consists of scenes from Shooters. Here is a picture of the scene that is supposed to be first in this page:

Other than that, there will not be any more changes starting from here.

First attempt: Page 7 (last)

This is the end of our storyboard. This page looks a little bit messy because I was rushing.

Self-reflection☾⋆｡𖦹 °✩

Making the storyboard was my least favorite task to do compared to every other task in this project. It is so time consuming and annoying. What I hated the most about the storyboard was the part where I had to list down all of the changes that occurred on my blog. 

However, I have to admit that the storyboard was still slightly fun to make. Despite it being annoying and time consuming, I enjoyed drawing the storyboard as well. Overall, the storyboard helped me envision how I want my final ad to look like, and truly guided me during the process of editing. 

Next time, I'll try to create my story board in two different attempts, one is before I start editing, and the other one is after I finished editing most parts. This way, I can organize the changes properly without having to type so much in my blog.