My choice of genre ❀˖°
Found footage horror
After discussing, me and my team decided that we wanted to major in horror, specifically found footage horror. It is a unique genre of horror, playing in the idea that the film is a real thing that happened that was recorded by the participants and later found and presented unedited.
Niche or mainstream?༘⋆✿
Our project is niche because our target audience is specific and specialized. We want to appeal people who enjoy the thrilling sensation of watching a realistic horror content. We are also creating this project with a low budget, hence our project is niche.
Production companies⋆˚✿˖°
Here are some production companies that might produce my media text.
1. Blumhouse Productions
Blumhouse productions is an American independent film and television production company. They have produced multiple found footage horror films such as:
Other movies by Blumhouse Productions
These are some horror movies outside the found footage category by Blumhouse Productions:
Typical audience
1. Demographic
Blumhouse Productions's audiences are mostly teenagers and adults, approximately ages 16-30. These two age groups are believed to understand the thrill and excitement in watching horror movies better than the rest of the age groups.
2. Psychographic
The majority of their audience are horror enthusiasts/fans. The intense, jump scare moments in most horror movies appeal to this group of people.
More about Blumhouse Productions
Blumhouse Productions was founded in 2000 by Jason Blum and Amy Israel and has grown into a successful company known for making low-budget horror movies. With a small team, they work on films that cost little to make and gives their writers freedom to be creative. Because of this, I believe that Blumhouse Productions would be the perfect company to produce our content because of its low budget since our project was determined to be niche. Despite this, most of their films end up being extremely successful, such as these two films:
These two movies helped them earn hundreds of millions. Each year, they release many different movies while in collaboration with well-known studios such as Universal.
Their most successful product
Get Out, 2017
As of right now, Blumhouse's most successful product is the 2017 horror-thriller film by Jordan Peele, "Get Out". This movie has received excellent critics and reviews from multiple platforms and websites, one of them being Rotten Tomatoes ( 98% approval rating). On top of that, this movie earned over $255 million worldwide despite their budget being only $4.5 million at the start. This success was further escalated due to the awards they received for this movie:
2. Lionsgate
Lionsgate is a Canadian-American entertainment company. Lionsgate is famous due to several all-time favourite movies such as John Wick, The Hunger Games, Twilight and Now You See Me. Other than these popular movies, Lionsgate has also produced several found footage horror movies, here are some of them:
Other movies by Lionsgate
These are some other horror movies out of the found footage category by Lionsgate:
Typical audience
1. Demographic
Lionsgate's typical audience are usually young adults, approximately ages 18-30. However, their content may reach younger audiences such as teenagers as well. Considering how most of their products are horror/thriller, their audiences are mostly males, but this doesn't mean that females don't consume their content.
2. Psychographic
Most of Lionsgate's audience enjoys horror/thriller and the sensation these type of movies brings out. This also means that they like watching graphic content or violence. They seek entertainment from the suspense and intense jump scares and plot-twists contained in their films.
More about Lionsgate
Lionsgate is a well-known entertainment company that was founded in 1997 by Frank Giustra. Its purpose is to produce and distribute movies, TV shows and digital content. Although it is still smaller compared to huge companies such as Disney, Lionsgate is slowly climbing its way up by releasing a wide range of content, starting from action and horror to drama films. These two films contributed the most to Lionsgate's earnings of $3.6 billion in total of everything (year 2023):
Lionsgate earns billions of dollars each year, however they're earnings might vary.
Their most successful product
The Hunger Games, 2012
So far, Lionsgate's most successful product is the 2012 book-series inspired franchise by Suzanne Collins, "The Hunger Games". This franchise earned around $2.9 billion at the global box office, with four different movies that are extremely popular among young adults. This franchise in particular carried Lionsgate to its peak, making people recognize their position in Hollywood. Not only did it serve huge benefits to the company, but also its actors, especially Jennifer Lawrence.
Reflection ꕤ⊰˚｡
Doing research on Blumhouse Productions and Lionsgate helped me learn more about how movie companies work. I found out about their most successful movies, like Get Out for Blumhouse and The Hunger Games for Lionsgate, and how these films made them popular.
What I liked about this research is that I learned what makes a movie successful and how these companies plan their films. It also showed me how Blumhouse can make popular horror movies with a low budget, while Lionsgate makes a lot of different types of movies.
What I didn’t like was that some parts of the research took a long time, especially finding good information from different places. It was a bit hard to pick out the most important details. But overall, this research helped me understand the film industry better and will be useful for my future projects.
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